6. Quick Send — one email to one guest
Contents
- What it's for
- Sending one
- Finding the recipient
- Contact or Customer — which one did I pick?
- What Quick Send doesn't do
- Where Quick Sends show up afterwards
- Five things worth sending one-to-one
What it's for
Quick Send is a single email to a single person, right now. No list, no schedule.
It's the tool for the human moments a blast can't do: apologising for a bad night, thanking a big party, following up on a catering enquiry, sending a regular a private heads-up about a wine dinner. These are also, reliably, the highest-response emails a restaurant sends.
Marketing → Quick Send.
Sending one
- To: — start typing a name or email in the search box and pick the person.
-
⚙️ Settings — fill in:
- From Name (required)
- From Address (required) — watch the sender chip (§7)
- Subject Line (required)
- Get content in — 🖼️ Load Template for a saved or starter design, ⬇️ Import Design JSON, or just write in the editor. For a personal note, a plain text block is better than a designed template — it looks like a person wrote it, because one did.
- Send → confirm the address in the dialog. It goes immediately.
Send is disabled until a recipient is selected and the editor has finished loading. Missing sender or subject gives you a message telling you to open Settings.
Finding the recipient
The search box looks in two places at once and labels each result:
- Contact — someone in your Marketing Contacts
- Customer — a POS / online-ordering guest
It matches on name and on email address, and shows up to ten of each. Someone who exists in both pools appears once, as a Contact.
With a venue selected, only Contacts are searchable. POS guest records live at the Enterprise level, so if you need to email a specific guest, switch to your Enterprise first. There's a brief spinner the first time you search there while guest records load.
Shortcut: on the Contacts page, the Send Email row action opens Quick Send with that person already selected.
Contact or Customer — which one did I pick?
It matters slightly, because personalization comes from different places:
| Contact recipient | Customer recipient | |
|---|---|---|
{{firstName}}, {{lastName}}, {{email}}
|
✅ | ✅ |
Your own merge fields ({{city}}, …) |
✅ | blank |
{{visitCount}}, {{revenueTotal}}, {{isVIP}}
|
blank | ✅ |
The chip next to the name tells you which one you picked — customer results carry a Customer label. Suppressed people (unsubscribed, bounced, opted out) can't be emailed either way; the send is dropped.
What Quick Send doesn't do
- No scheduling. It sends when you press Send.
- No stats panel. Delivery and opens are tracked, but there's no per-send stats screen for a one-to-one. If you need to know whether they read it, that's what a phone call is for.
- No saving as a draft. Leaving the page loses the content. Design it in the Template Designer first if it's something you'll send repeatedly.
- One recipient at a time. For two or more people, make a Static list and send a campaign.
Where Quick Sends show up afterwards
Each Quick Send is recorded on the Campaigns page with an automatically generated name like:
one-to-one:contact:8f3c…:1774458291
That's expected — it's how NX tracks and reports the send. Leave them alone; they're your audit trail of who was emailed what. Deleting one deletes its delivery record too.
Five things worth sending one-to-one
1. The apology. Within 24 hours of a complaint, from a named manager, no design, no offer in the first paragraph. Acknowledge specifically what went wrong, then make it right.
Subject:
About last night
"Hi Alex — Maria here, GM at Tony's. I heard your table waited 40 minutes for mains on Saturday and I'm sorry. That's not us. Your next dinner is on me — just reply to this email and I'll set it up."
2. The big-party thank-you. Same day or next morning, after a party of eight or more. No offer at all. Just thanks. It's the single most likely email to get a reply.
3. The catering follow-up. 48 hours after an enquiry. One paragraph, a menu link, a direct question with a date in it.
4. The regular's heads-up. Before you announce something publicly, tell the twenty guests who eat with you most. "We're doing a six-course truffle night on the 14th, twenty seats, telling you first."
5. The reactivation of one specific person. A guest who used to come weekly and hasn't been in three months, and you know their name. Nothing automated will beat one honest paragraph from someone who remembers them.
If you find yourself sending the same one-to-one email more than a few times a month, save it as a template (§4) so the words are ready and you only change the details.
Next: §7 Sender & domains